
Newmar Presents
Sam Schmidt is a former INDYCAR driver and co-owner of the Arrow McLaren SP team. He’s also paralyzed from the chest down, a result of hitting the wall at 200 mph while practicing on a course.
Newmar Corporation builds the only dedicated Class A mobility RV units on the market, and they’re built on the assembly line. Sam worked with Newmar to refine their lineup. As part of the Newmar Presents campaign, we hung out with Sam at Road America in Wisconsin, and saw how the mobility unit makes his job possible…and opens up a world of opportunity for other disabled travelers.
Video & Programmatic TV


Paid Social


Credits:
Art Director: Noah Gregg
Videography: Rob Woodward
Photography: Rachel Giese