Mortgage Mountain

It’s not easy to make a company that provides data to mortgage lenders sexy. But when Corelogic wanted to make a big splash at a conference for mortgage bankers with a new product that makes digital mortgages actually digital, we had something in mind.

How do you point out outdated technology while getting people to stop by your booth and ask questions? A custom arcade game, where Lender Larry scales Mortgage Mountain, dodging red tape and redundant paperwork, to snatch a home from the clutches of Frank the Yeti. Naturally.

Credits:

 

Art Director: Theresa Goodall

Creative Director: Darren Halbig

Vendor: Griffin Aerotech

Local ADDYs: Gold

Regional ADDYs: Silver