During the pandemic, RVing blew up. Everyone tried to get away from everyone else. That was true for Newmar, but it also presented an opportunity. Instead of focusing just on the coaches themselves, why not help people picture the kinds of things they can do with the coach?

We vetted several Newmar owners and found two who lived a lifestyle different than just traveling to a local resort. With a lean film crew, we captured their stories. We did full-length videos, journalistic blog posts, display ads, print ads, and a little bit of everything else.