Look, I’m a sucker for a good cooking show. So when Monica and her husband Bill told us they use their Kountry Star as a sort of mobile gourmet kitchen? Sold. We spent several days with the Montes in Fort Lauderdale, where we captured their entire story—including a special segment where Monica whipped up a seafood fra diavolo.

Like every Newmar Presents, this one included a full-length video, comprehensive blog, print and digital ads, and a bunch of other collateral that made this project into a full-service campaign.