Road Ready: Simple/Powerful

If you’re not in the transport field, it might surprise you that semi tractors and their trailers are decked out with sensors that can tell fleet managers all kinds of things—from something as simple as location history with GPS tracking, to monitoring the vibration and temperature of wheel hubs to avoid potential catastrophic thermal events (that’s an industry term for “fire”).

Road Ready from Clarience Technologies offers these advanced telematics solutions exclusively for trailers. There’s an entire suite of powerful sensors, partnered with a simple, intuitive UI that can tell a fleet manager immediately if something’s amiss. That pairing—simple and powerful—is a huge departure from their competition and exactly what we wanted to highlight in a full multimedia campaign.

Credits:

 

Art Director: Theresa Goodall